The two rows that decide it
Whali's Starter gives you 100 emails a week and researches 50 of them. The other fifty are still emails, they just have less behind them. Every company we draft for that has a website gets read: what it actually sells, and its Companies House record where we can match it. That happens on every plan, including the free one.
The second is where the companies come from. A profile database tells you about people at firms big enough to be in a database. We search for the firm itself, live, and filter to small businesses near your postcode. It matters because of who ends up reading you: at a company of fifteen, the person opening your email can simply decide to have you, and there is no scheme with fixed dates to fit you into. At a company of fifteen thousand, they forward you to a portal.
Where they are honestly better
Whali knows who you are writing to, from a database of hundreds of millions of profiles, and can tell you a person's career history. We find a named individual only when a firm publishes one on its own website, which is common in professional services and rare in trades. Their AI writes every draft, and so does ours on every paid plan; only our free plan uses our own researched writer instead. If your plan is to reach a named person at a large firm, that is their tool, not ours.
The open tracking row is a choice rather than a gap. An open is measured by a hidden image, which Apple Mail has loaded automatically since 2021 before anyone has read a word, so much of any open rate is software rather than people. Click tracking rewrites your links through our domain, which is exactly what spam filters look for, and everything here depends on one personal email reaching a small firm. We would rather protect that and report the number that decides anything, which is who replied.
Which should you use
If you want to reach a named analyst at a large firm and know whether they opened it, a profile database is the right tool and we are not it. If you want real weeks at a good small firm near you, the kind that has never posted an internship in its life, that is what we built.